Maintenance and updates

I will handle domain name registration and ongoing Web site hosting and maintenance for an agreed fee. Once your site is published, I recommend frequent (ideally weekly) updates such as the addition of press releases, new photos, success stories, topical items and useful links to other related external sites. The key to encouraging return visits to your site is to keep it 'fresh' such that customers, either existing or potential, continue to find something new and then get into the habit of looking to see what has been added or changed. Moreover, frequently refreshing the content can improve site ranking.

Monitoring and visitor analysis

Finding what attracts visitors or which Keywords visitors are using to find your Web site is important in ensuring success. Various Web sites offer analytical tools which provide a wide range of information on visitors and in particular which are the main Search Engines which refer them to your site. The information collected can then be used to adjust Keywords and Metatags accordingly in order to improve Search Engine ranking. If you require visitor analysis, these tools can be rented quite economically. Alternatively, for a modest additional expense, your Web Hosting package can often be set up to include such facilities.

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